OK Go - End Love

OK Go are at it again.
I almost feel bad for them.  Coming up with these videos has got to be a pain in the ass.  But I wonder if the creative videos are actually working against them.  Are they seen as just a viral gimmick machine, or a band?  Sad part is, as far as pop bands go, they're not bad.  Oh well.

Ok Go - This Too Shall Pass

The song itself is lightly basted in whatever sauce...
but Rube Roldgerg*, FTW!

*and by proxy, Tom & Jerry